Home staging is the art and science of optimizing a home’s appeal to the largest pool of potential buyers. In order to achieve this end, home stagers use a variety of techniques to create an environment of universal marketability for the property by repairing, decluttering, depersonalizing, rearranging, re-accessorizing, and neutralizing the home’s interior and exterior decors. The goal is to market your house in a way that will appeal to the ideal buyer and help the potential buyer be able to see themselves living there.
Is home staging just decorating?
No. Home staging is not just decorating. Decorating is the art of making a home aesthetically pleasing and functional for the inhabitants, their preferences, lifestyle, tastes and style. Decorating is personalizing your home, staging is the opposite. The way you live in your home and the way a home stager sells your house are two different things. Your home becomes a house and your house becomes a product for sale on the open market, and the public will be coming through. Just like any product on the shelf at the store, the purchaser of today buys the best available product, at the best price, in the best wrapper, to meet his/her needs. Similarly, staging is a marketing tool.
Make sure to hire someone with this professional designation when selecting a qualified Home Stager. The Accredited Staging Professional Designation™ (ASP™) is the ONLY nationally recognized professional designation for Home Staging. TIP: When the focus of the Staging becomes about things and not your house, then you are working with a decorator and not a trained Stager. An ASP Stager can use existing items in a house and their creativity to properly Stage a house for sale.
Is home staging worth it?
The return on investment is approximately 200%. National statistics show that a staged property sells in 11 days and an unstaged property sells in 90 days, on average. Staging can make the difference between listing and selling your house.
Staging is an INVESTMENT in getting a house sold and the investment in Staging is always less than a price reduction. An ASP™ Stager has been trained to work with a Sellers’ budget and time frame to properly Stage a house. We like to ask our clients, “Can you afford NOT to Stage?” When compared with the other costs associated with the sale or purchase of a home, Staging is very reasonable. In most markets, a Staging report detailing what needs to be done to Stage the house for sale is less than the appraisal or Home Inspection reports.
What’s the goal of home staging?
To create a warm, inviting, lived-in house that the potential buyer can see themselves living in. Stagers want the potential buyer to fall in love with the MLS photos and become emotionally connected to the house.
TOP TEN BENEFITS OF HOME STAGING
1. Faster Sales Time - Reduce Time on Market
2. Best Sales Price
3. Professional Image - Staged homes look better in print and internet advertising.
4. Great Market Differentiator
5. Distinct Marketing Advantage over non-staged homes
6. Attract a broader range of buyers - Staged homes are more appealing and are recognized as the best properties to see.
7. Buyers view Staged Homes as well cared for properties.
8. Building Inspectors view Staged homes as cared for properties.
9. Appraisers are more likely to appraise Staged homes at full value.
10. Tax Advantages - Staging may be tax deductible as a service done to specifically prepare your home for sale.
Author:Eric Steinhoff Phone: 240-818-5744 Dated: November 10th 2017 Views: 17 About Eric: There is no substitute for skill, polish, years of experience, and thorough knowledge of the local m...
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There is no substitute for skill, polish, years of experience, and thorough knowledge of the local market. That is what Steinhoff Properties and I offer our clients. "The keys to my clients' success are great communication and honesty; this will ensure that they have a great real estate experience."
Steinhoff Properties has sold 150+ homes since 2015, and we have been recognized as one of the "100 Most Influential Realtors" in the DC Metro area in both 2015 and 2016.
My association with real estate goes far beyond helping clients achieve their goals, since I have been active in buying, remodeling and selling my own properties for over 25 years. Because of this, I have a unique perspective of understanding both the buyer and the seller, which is a valuable resource for buyers and sellers who are relocating-- because I can advise them based on my real life experience. "When you relocate a family of 5, it takes great planning and experience to make the process go smoothly."
The Steinhoff family is very involved in the area-- from volunteering to playing sports to helping at school. My wife, Amy, and I have found that having three daughters keeps us engaged in the community.
The secret to an excellent agent, in my opinion, is not just being pro-active; however, it is about diligence in the approach and the willingness to do what it takes to get the job done. Sometimes it takes creativity and thinking outside the box to sell a home. It is my intent to use everything at my disposal to get the job done.
I am a full-time real estate professional who will negotiate in your best interest and walk you through the process with the least inconvenience. My passion is getting you results, saving you time, and building a friendship in the process. The agent that you select is of extreme importance. He or she will determine the success or failure of the home selling process. My business model is built on repeat customers and referrals. I am committed to your success. I can help.
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